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Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers.

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at some unfunny cross-promotional tidbit about what’s trending on Twitter. I only prayed the whine and scrape of the ultrasonic scaler […]

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well.

test tests

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work.

For the past few years, the New York Knicks have put on a clinic on how not to conduct media relations. With Jim Dolan at the helm, Knicks’ brass has valued secrecy more than storytelling. They prefer to hide from the media rather than face the fallout from nearly a decade and a half of […]

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at some unfunny cross-promotional tidbit about what’s trending on Twitter. I only prayed the whine and scrape of the ultrasonic scaler […]

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.