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Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.

There’s still a lot of work to be done in educating communicators about the principles and in convincing brands and organizations to adopt new standards stemming from the document.

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list.

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.

It’s a function of living in an increasingly digital age: The more time we spend in front of a computer screen, the more motivated we are to get out into the field, press the flesh and talk to colleagues belly to belly. This is particularly true for PR pros and communicators when it comes to professional development.

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.