Archive: December 2013

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

The next two weeks are prime time for holiday office parties. Office parties are the few occasions when we gather with our colleagues but don’t necessarily feel obligated to talk shop. They’re a license for people to lighten up from the daily and demanding grind. But for PR managers and directors, these gatherings are an […]

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

Michael Gonda, Director, Corporate Issues & Crisis Management, Weber Shandwick Michael Gonda has just over three years of experience in public relations and yet has risen from account executive to director of Weber Shandwick’s Corporate… Continued

Naomi Hirabayashi, CMO, DoSomething.org With a marketing budget of zero, Naomi Hirabayashi oversees all celebrities, public relations and marketing partnerships for DoSomething.org, creating 100 million+ impression campaigns on a regular basis. Hirabayashi made Thumb Wars, DoSomething.org’s… Continued

Stephanie Tabor, Manager, Corporate Communications, Solazyme, Inc. Stephanie Tabor has been managing communication efforts for the red-hot sustainable technology industry for over five years, launching the world’s most sustainable source of oil ever discovered, and working to… Continued

Chris Giallanza, Account Executive, MSLGROUP Chris Giallanza’s experience spans a variety of industries and tactics, such as piloting merchandising campaigns, leading international business-to-business campaigns and influencing local legislation. At MSLGROUP, Giallanza spearheads content-driven storytelling initiatives… Continued

I’sys Caffey, Account Supervisor, Edelman I’sys Caffey’s performance as a rising star has been evidenced throughout her tenure at Edelman. Starting her career as an intern, she was hired at the conclusion of her internship… Continued