Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.
Archive: October 2010
Twitter Watch: Republican Lawmakers More Apt to Tweet
October 12th, 2010 by PRNEWSA good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
Social Media Hits ‘Plateau’; CEOs Sweet on Sustainability Issues; Web Searchers Will Try and Try Again
October 11th, 2010 by PRNEWSâ–¶ Social Scene Cluttered: A Forrester study finds that 80% of U.S. “netizens” now utilize social networking channels—equivalent to the penetration of DVD players. Forrester believes that this usage has “plateaued,” and communicators must find… Continued
How to Put Real Buzz in Brand ‘Innovation’
October 11th, 2010 by JANET TYLERSaying your brand is "innovative" has taken on a hollow ring from overuse. To put real meaning behind the word, you need to establish what makes your brand visibly distinct as a marketplace leader.
PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement
October 11th, 2010 by PRNEWSA new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
Reacting to Leadership Change: How to Introduce a New CEO Successfully
October 11th, 2010 by PRNEWSIntroducing a new CEO to internal and external stakeholders requires a detailed communications plan and solid execution skills.
Self-Police Your Green Claims Now, Don’t Be Sorry Later
October 11th, 2010 by PRNEWSExamine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.
2010 Digital PR Awards: Digital Firms & Teams of the Year
October 7th, 2010 by PRNEWSHunter PR During the last 18 months, Hunter PR has gone to great lengths to develop its digital and social media capabilities. With the objective of establishing itself as a digital thought leader, in June… Continued
2010 Digital PR Awards: Listening Campaign
October 7th, 2010 by PRNEWSWinner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued
2010 Digital PR Awards: Media Relations Campaign
October 7th, 2010 by PRNEWSWinner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued