Archive: February 2000

PRSA will hold its next board of directors meeting in London in early April with hopes of expanding international alliances. Representatives plan to meet with members of the Institute for Public Relations and other groups… Continued

A benchmark study launched by the N.Y.-based nonprofit Catalyst reveals that women represent only 12% of corporate officers at Canada’s 560 largest corporations – only 690 of 5,746 jobs. Further up the ranks, the picture… Continued

Mike Fernandez leaves U S West to join Cigna Corp. as senior VP of communications and public affairs… PR Newswire’s recently acquired eWatch Internet monitoring service will be headed by Nancy Sells. Sells has been… Continued

An interesting feature of the recent presidential debates was the question: “What’s the biggest mistake you’ve ever made?” After all the events in Washington in the last year, it is clear now that the public… Continued

When a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued

The Case In early1999, Computec Media, a leading publisher of European video and PC gaming magazines, laid plans to expand its presence in the U.S. with the launch of two new consumer magazines. Its hypothesis:… Continued

If you’re an insurance company whose name hasn’t changed in 30 years, customers may think of you as “the company my dad used” – as in a paragon of financial stability and tradition. If you’re… Continued

Now we’ve heard everything. New York publicist Andrea Martone has carved out a media relations niche unlike any other. As president of Intuitive Vision Network, she bills her firm as "the nation’s only paranormal public… Continued

Lee Kravitz, founding editor of React, will become editor of Parade, effective March 1. He replaces Walter Anderson, who became chairman, publisher and CEO in January…Michael Rooney, publisher of ESPN: The Magazine has been promoted… Continued

No time for blood buddies. Does the friendliness factor score points with reporters? No dice, says George Tamerlani, a senior producer with Reuters Television in Washington, DC. "People call me and speak with this level… Continued