Tag Archives: social media

Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet. | MORE »

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4 Ways Social Media is Changing Brand Management

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »

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How to Enhance Audience Engagement on Social Media

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way. | MORE »

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To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden … | MORE »

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Facebook at 10: How a Social Network Revolutionized Media and Communications

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year … | MORE »

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PR Insider: Methods May Change, But Core Tenets Do Not

Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached? | MORE »

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PR Insider: What the UN and NGOs Can Learn from PR Pros

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations. | MORE »

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Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

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PR Insider: American Airlines Offers a Lesson in Social Media

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media. | MORE »

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