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How a Windows Rollout Led Microsoft to Unify Its Social Media Strategy

January 26th, 2017 by

When Microsoft rolled out Windows 10, it didn’t expect the deluge of social media conversations that followed. That may seem surprising for a company its size, but the response across the globe was massive. And it displayed the power of social media to force organizations to rethink their social marketing, sales and customer-care strategies.

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Dairy Queen the Latest Fast-Food Brand in Social Media Crosshairs

January 9th, 2017 by

Given their broad franchise networks and large customer base—and of course their huge social media audiences—fast-food chains can be seen as guinea pigs for how the public discourse is digitally evolving. Consider the latest high-profile example of how a single Facebook post led to the rapid closure of a Dairy Queen—within 48 hours of being posted.

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8 Do’s and Don’ts for Connecting With Journalists on Social Media

December 29th, 2016 by

Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work. But how can you best use social media to get their attention? Michelle LeBlanc, social media strategist with Industrium, offers up this quick checklist of do’s and don’ts.

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PR News Boot Camp

December 15th, 2016 by

Which Social Media Networks Do Millennial PR Pros Really Use?

May 15th, 2015 by

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.

6 Tips for Influential Writing on Social Media

January 22nd, 2015 by

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.

Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

December 19th, 2014 by

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

5 Tips (and 1 Big Tactic) to Increase Social Media Engagement

December 2nd, 2014 by

Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.