PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.
In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.
Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued
Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?
Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.