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Why It’s Dangerous to Rely Too Heavily on Native Social Media Analytics

April 18th, 2018 by

Social media has become the foundation for communications measurement, in part because each platform comes with its own analytics feature that communicators can use to measure an endless variety of outputs and outcomes. But it’s important to remember that only using the native analytics features will not give you a full picture.

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Essentials for Your Social Media Crisis Survival Kit

April 16th, 2018 by

Communicators can never be too prepared for a crisis, especially in the age of social media. Luckily, there are dozens of tools—many of them free—your company can leverage to assist in planning for and managing crisis communications swiftly and effectively. Barry Reicherter, executive vice president and senior partner/director of insights at Finn Partners, lists three key priorities for monitoring social before, during and after a crisis and an artillery of programs for each.


5 Ways to Harness the Power of Nano-Influencers

April 4th, 2018 by

PR News’ recently published Influencer Marketing Guidebook details the power of nano-influencers who are not traditional internet personalities but still wield influence online. And though these are average people who may be against using conventional marketing tactics in their internet communities, businesses can still find ways to work with nano-influencers without overstepping bounds. Here are five ways brands can leverage their nano-influencers.


Infographic: LinkedIn Emerges as a Powerful Marketing Channel

April 3rd, 2018 by

More organizations are increasing their social media marketing dollars—though it remains a small part of the overall budget—while LinkedIn has become a more important part of the marketing mix, according to a recent survey conducted by the Social Shake-Up Show.


3 Tiers of a Social Media Crisis—and How to Manage Each One of Them

March 26th, 2018 by

Savvy communicators know that having a crisis plan in place before a situation emerges is crucial for any brand. But not every negative comment requires a full-scale mobilization of the proverbial troops. Some social media crises can be mitigated before they gain widespread attention. Taking a tiered approach to crisis management strategy is important for avoiding blunders. By examining your company’s audience and vulnerabilities ahead of time, you can create protocols for each tier.


What Vero’s Surprising Growth Means for Brands

February 27th, 2018 by

Do social media giants Facebook, Twitter and Snapchat have a viable, upstart competitor? Vero, launched and funded by billionaire Ayman Hariri in 2015, has found overnight popularity by offering free accounts to the first 1 million users, making it the No. 1 social media app on iTunes as of the morning of Feb. 27.


3 Features of Samsung’s Galaxy S9 That Communicators Should Know About

February 26th, 2018 by

Samsung Electronics revealed the latest iteration of its smartphones yesterday with the Galaxy S9 and S9+, highlighting new and updated apps, including its voice-activated personal assistant and augmented reality emojis, among other features. So, ahead of the Galaxy S9’s release on March 16, here are three features in the latest iteration that communicators should know about now.


How Brands Are Gearing Up for the Winter Olympics

February 9th, 2018 by

This weekend, one of the most-viewed sporting events in the world kicks off in PyeongChang, South Korea. But it’s not just athletes that will be strutting their stuff on the world’s biggest stage. For the brands that serve as official sponsors, the Winter Olympics provide a perfect opportunity to combine storytelling skills with the natural drama of international competition. Here’s a look at how some of those brands are leveraging the games, using everything from influencer marketing strategies to virtual reality experiences.


5 Communicators Give Their Take on the Decrease in Time Spent on Facebook

February 2nd, 2018 by

At the start of 2018, Facebook CEO Mark Zuckerberg announced that big changes are coming to Facebook’s news feed—specifically, a de-emphasis of branded and publishers’ content in news feeds—and we’re already seeing the effects of some of those changes. PR News spoke with five communicators to see if the decrease in time spent on Facebook, and the company’s recent changes in its news feed algorithm, is cause for concern and augers a shift in their own content strategy.


Instagram (Finally) Allows Scheduling of Posts

January 31st, 2018 by

In a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. You can’t schedule a post directly on the app, but you can schedule through one of Instagram’s partners, such as Hootsuite, Sprinklr or Sprout Social. The feature, announced yesterday, has long been on the wish list of social media managers looking to simplify content management on the platform, and is the latest in a series of updates being rolled out for the Instagram Graph API redesign.