Archive:

shutterstock_660729838

How Facebook, Snapchat and Pinterest Help Generate and Track Sales

June 20th, 2017 by

For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and know when and how to skip them. Fortunately, major platforms, including Facebook, Snapchat and Pinterest, continue to develop new technologies to help generate and track sales, helping to prove the ROI of social media ads.

shutterstock_174102944-540x304

How to Build a Silo-Busting Integrated Communications Team

April 26th, 2017 by

A salesperson, a PR manager and a marketer walk into a bar…or so your bottom line wishes. The birth of social media forced organizations to draw up new business strategies to stay competitive in the digital space. And so they did—one department at a time. Ask a salesperson what their social strategy is, or even what social media means to her profit goals and she will probably give you a completely different answer than the PR or marketing manager within the same organization. So how can you build a truly integrated communications team? By following these three steps.

shutterstock_622828541

6 Tips for Keeping Your Company’s Social Media Accounts Secure

April 18th, 2017 by

Social media sites are popular targets when it comes to hacking. Just last month, hackers managed to access the Twitter account for McDonald’s and send out a derogatory post aimed at President Trump. But McDonald’s is a well established, multinational brand and they could gain control of their account quickly. Could your business do the same? Here are six steps to help keep your company’s social media accounts secure.

shutterstock_174102944

How a Windows Rollout Led Microsoft to Unify Its Social Media Strategy

January 26th, 2017 by

When Microsoft rolled out Windows 10, it didn’t expect the deluge of social media conversations that followed. That may seem surprising for a company its size, but the response across the globe was massive. And it displayed the power of social media to force organizations to rethink their social marketing, sales and customer-care strategies.

shutterstock_474915223

Dairy Queen the Latest Fast-Food Brand in Social Media Crosshairs

January 9th, 2017 by

Given their broad franchise networks and large customer base—and of course their huge social media audiences—fast-food chains can be seen as guinea pigs for how the public discourse is digitally evolving. Consider the latest high-profile example of how a single Facebook post led to the rapid closure of a Dairy Queen—within 48 hours of being posted.

shutterstock_539858791-2

8 Do’s and Don’ts for Connecting With Journalists on Social Media

December 29th, 2016 by

Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work. But how can you best use social media to get their attention? Michelle LeBlanc, social media strategist with Industrium, offers up this quick checklist of do’s and don’ts.

NYC-bridge-night

Measurement Boot Camp

December 15th, 2016 by

Which Social Media Networks Do Millennial PR Pros Really Use?

May 15th, 2015 by

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.

6 Tips for Influential Writing on Social Media

January 22nd, 2015 by

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.