Archive:

Which Social Media Networks Do Millennial PR Pros Really Use?

May 15th, 2015 by

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.

6 Tips for Influential Writing on Social Media

January 22nd, 2015 by

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.

Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

December 19th, 2014 by

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

5 Tips (and 1 Big Tactic) to Increase Social Media Engagement

December 2nd, 2014 by

Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

How to Enhance Audience Engagement on Social Media

July 2nd, 2014 by

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

Facebook at 10: How a Social Network Revolutionized Media and Communications

February 4th, 2014 by

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

PR Insider: Methods May Change, But Core Tenets Do Not

January 29th, 2014 by

Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?

PR Insider: What the UN and NGOs Can Learn from PR Pros

January 13th, 2014 by

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.