PR News Blogger Network

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

Australian airline Qantas shut down its media-facing Twitter account as of today.

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued

Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.