The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.
Archive:
What Do Twitter’s Blue Check Mark Changes Mean for Brands?
November 8th, 2022 by Nicole SchumanShould Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.
Toilets, Timing and the Truth (or Not): An April Fool’s PR Roundup
April 1st, 2021 by Sophie MaerowitzApril Fool’s Day 2021 saw a return to bathroom humor and punny brand campaigns. But over a year into the pandemic, is the media truly ready for a return to more playful messaging? We take a look at the brand pranks that worked, and one stunt that should probably be flushed down the toilet for good.
Social Media Creatives Provide a Breather From Election Stress
November 5th, 2020 by Nicole SchumanUnless you’ve been living on Mars with no access to a livestream of Earth, there’s no denying that American’s emotions run the gamut right now. Many citizens’ stress levels, due to an elongated presidential election, have hit their peak. However, when things get tough in the U.S., some of our best and brightest creative coping mechanisms come through. Laughter is the best medicine for tense times, and social media is providing some of the most hilarious election memes, tweets and videos for comfort.
Kardashian Post Gets Insta-Memed, Disrupts COVID-19 Healthcare Comms
October 28th, 2020 by Sophie MaerowitzCelebrities—they’re just like us. That sentiment worked in the era of celebrity spotting on beaches and in Whole Foods, but in a pandemic year, audiences are not interested. Kim Kardashian West, arguably the internet’s first celebrity influencer, is in the crosshairs of the social media masses this week after posting photos from a lavish island gathering with friends and family. How would you advise her to respond?
#SSU2020 Speaker Q&A: Ashley Sasnett on Career Paths in Social Media
August 6th, 2020 by Nicole SchumanToday, we’re getting inside the head of Ashley Sasnett, digital strategist, digital strategy and web experiences at Equifax, who will be speaking on career paths in social media. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which will take place Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).
Study Suggests TikTok May Not Be a Safe Space for Brand Communications
June 24th, 2020 by Sophie Maerowitza new study from University of Haifa in Israel found that TikTok is fast becoming a cache of extremist sentiment and hate speech. The study, conducted from February through May 2020, revealed far-right extremist content promoting fascism, racism, anti-Semitism, chauvinism and xenophobia, researchers said. From encouraging violence to promoting conspiracy theories and glorifying terrorist organizations, the 200 posts studied mirror the harmful content that Facebook, Twitter, YouTube and others have been grappling with for years.
[QUIZ] Can You Name That Brand on Social Media?
September 13th, 2019 by Sophie MaerowitzAre you up-to-date on the biggest brand players on social media? Take this quiz to find out.