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If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.

Our author suggests considering these things when faced with a breaking news and timing dilemma.

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.