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3 Ways to Break Your PR Silo and Land Better Media Coverage

September 29th, 2017 by

As PR practitioners, it’s easy to forget the multitude of ways that other fields—such as social media and influencer marketing—can improve and enhance other core aspects of the job, such as media relations. Social media can offer a treasure trove of stories because it brings you closer to those who are using and loving your product. And influencers can also make for great brand ambassadors on platforms other than social media. Here are three ways you can mine these areas to take your storytelling to the next level.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

Pitching Stories to Overworked Journalists

December 12th, 2013 by

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.

MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

December 3rd, 2013 by

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance.

How to Avoid Mistakes in Crafting Press Releases

November 27th, 2013 by

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

5 Tips for Breaking Through to Journalists You Don’t Know

November 25th, 2013 by

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

Adventures in Media Relations: What Not to Say (Or Do) to a Journalist

November 13th, 2013 by

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

November 12th, 2013 by

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

October 25th, 2013 by

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.