Tag Archives: Media relations

Pitching Stories to Overworked Journalists

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.  | MORE »

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MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance. | MORE »

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How to Avoid Mistakes in Crafting Press Releases

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists. | MORE »

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5 Tips for Breaking Through to Journalists You Don’t Know

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.  | MORE »

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Adventures in Media Relations: What Not to Say (Or Do) to a Journalist

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
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PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.  | MORE »

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How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence … | MORE »

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How to Ensure Your Message Gets Across in a Televised Interview

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value. | MORE »

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The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement. | MORE »

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Your Company is Not Innovative! How to Be a Better, More Believable Writer

The techniques you need to hone your writing skills so that the media or your customers take notice. | MORE »

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