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Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.
Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence …
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.