Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.