You don’t need a seven-figure budget—or six, or even five for that matter—to produce images, infographics and videos that pack a punch, said panelists at the PR News Media Relations Conference held Dec. 7 at the historic National Press Club in Washington, D.C.
We recently talked to Vince Wasseluk, video producer, and Clare Furman, associate marketing manager, at Klein Tools—who will be speaking about their video strategy and production tactics at the Video Boot Camp, Dec. 6 in D.C.—about what metrics they bring to senior leaders to prove their successes and earn more video budget.
The infrastructure renewal plan for New York’s Penn Station could’ve been a PR nightmare for Amtrak, which owns the station. But after the work was completed and service resumed as usual in early September, commuters seemed to come through the other side unscathed. Amtrak’s communications team can claim some of the credit for that success.
The role of a communications pro has drastically changed. Now, all communications strategies need to be integrated with a mix of paid, earned, social/shared and owned media. We recently talked to Anna Ruth Williams, founder and CEO of ARPR—who will be speaking about PESO at the upcoming PR News Media Relations Conference— about how smaller brands with a communications “team” of just one person can optimize every letter of PESO to effectively spread their message.
As PR practitioners, it’s easy to forget the multitude of ways that other fields—such as social media and influencer marketing—can improve and enhance other core aspects of the job, such as media relations. Social media can offer a treasure trove of stories because it brings you closer to those who are using and loving your product. And influencers can also make for great brand ambassadors on platforms other than social media. Here are three ways you can mine these areas to take your storytelling to the next level.
Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.