How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)?
Archive:
Top Tips: How to Leverage the Super Bowl for an Unlikely Audience
February 7th, 2024 by Nicole SchumanHow Many Target Audiences is Optimal for a Media Placement?
January 22nd, 2024 by Dustin SigginsMedia exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.
[VIDEO] PRNEWS Live: Developing a Better Relationship between CEOs and PR Team
January 16th, 2024 by Nicole SchumanJoin PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
10 Tips to Craft Compelling Pitches in a Skeptical Media World
January 5th, 2024 by Michelle UbbenGiven the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.
When Not to Pitch a Story
November 29th, 2023 by Arthur SolomonBecause of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.
What Do “Jeopardy!” and PR Have in Common?
November 17th, 2023 by Ilena Di ToroBoth in public relations and on a game show like Jeopardy, things don’t always work out the way you want.