Archive:

In this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.

Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

Few thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.

We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Instagram announced that users can now send voices messages via the Direct messaging platform in the app. Audio messages can be up to one minute long and can be sent in private and group chats. A second announcement revealed Instagram’s beta testing of creator accounts for influencers, which will “give the app’s high-profile individuals specialized tools.”