In this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.
Archive:
Mixing Tech and Elbow Grease Help Find Trusted Influencers
January 4th, 2023 by Nicole SchumanVetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.
Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible Year
January 3rd, 2023 by Katie PaineFew thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.
The Role of Influencers in Regaining Consumer Trust in News
December 21st, 2022 by PRNEWSWe ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.
Protecting Companies from Being Victims in the Next Ye Controversy
December 19th, 2022 by Michael Lasky and Louis DiLorenzoInfluencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.
How Brands Should Think About Influencers After Ye’s Spiral
October 26th, 2022 by Sinead Norenius-RaniereThe news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.
PR Realities You Won’t Find in Communication School Textbooks
September 12th, 2022 by Arthur SolomonPR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.
Explainer: What is NIL?
August 15th, 2022 by Erika BradburyOur Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.
Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ Play
August 3rd, 2022 by Eric DahanAI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.
2 New Instagram Features Communicators Should Know About
December 12th, 2018 by Hayley JenningsInstagram announced that users can now send voices messages via the Direct messaging platform in the app. Audio messages can be up to one minute long and can be sent in private and group chats. A second announcement revealed Instagram’s beta testing of creator accounts for influencers, which will “give the app’s high-profile individuals specialized tools.”