PR News' Digital Boot Camp Speaker Presentations
June 23 in Chicago
To view each speaker's presentation click on their name.
How to Become a Data-Centric Communications Pro and Get Smarter About Proving ROI
Kevin Kautzky, Pacific Northwest National Laboratory
Courtenay Rojar, Pacific Northwest National Laboratory
How to Manage the First 5 Hours of a Crisis
Jon Drummond, Discover Financial Services
How to Identify and Cultivate Influencers for Your Brand
Tony Balasandiran, Ketchum
How to Use Facebook Insights Results to Improve Your Social Media Engagement
Kathleen Lukasik, Ogilvy
How to Tweet With Personality and Authenticity for Your Brand
Adam Rucker, Southwest Airlines
How to Use LinkedIn Better to Market Your Services and Expand Your Brand's Audience
David Fisher, Rockstar Consulting
How to Use SEO Tactics to Make Your Media Pitches More Effective
Matt Vazquez, KoMarketing
Luncheon Keynote Presentation: How to Put Creative Design at the Heart of Your Communications Strategy
Steve Swanson, GE Digital
How to Make Your Facebook Ads Pay Off
Monique Terrell, College of American Pathologists
How to Become a Better Storyteller in 20 Minutes
Jill Pollack, StoryStudio Chicago
How to Build Relationships With Busy Reporters
Edna Boone Johnson, Michelin North America
How to Craft Press Releases With High Impact
Christy Phillips-Brown, Food Lion
How to Develop Creative Ideas for Snapchat and Instagram Stories and Find New Audiences
Grant Fuller, Public Communications Inc.
How to Be a Content Marketing Star for Your Brand
Krista Baddour, ShurTech Brands
Therese Van Ryne, Zebra Technologies
Bonus Items:
- 3 Phases of Crisis Communications
- 4 Types of PR Measurement Dashboards
- 5 Ways to Build Relationships With Media Before a Crisis Hits
- 5 Ways Your B2B Brand Should Think Like a B2C on Social Active vs Passive Voice
- Basic SEO Checklist Getting Buy-In for Paid Social Media Ideas for Visual Content
- Instagram Stories vs Snapchat
- Managing the Internal Approval Process for Press Releases Media Pitching Lessons From the Purring Engine of GM’s PR Team
- PR_Social Media Measurement Framework
- Practical Instagram Engagement Techniques Sample Influencer Agreement