Social Media


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Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more. | MORE »

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How to Create Empowering Digital Guidelines

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand. | MORE »

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Charting the Industry: Engage in Real Time for Better Outcomes

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors. | MORE »

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B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network. | MORE »

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Social Watch: Women Trump Men in Social Network and Blog Visits

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza. | MORE »

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How to Design a Triage System for Social Media

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches. | MORE »

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Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level. | MORE »

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Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video. | MORE »

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