For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.
As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.
The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.
It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.
Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.
Twitter’s new dashboard makes finding important security information much easier, and it could help brands and organizations stop potential issues before they start. On Twitter—where trolling, hacks and security breaches are par for the course—every little bit helps.
The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.