Social Media

Shooting for Brand Lift via March Madness

March 30th, 2015 by

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.

Picture This: Retailers Flock to Instagram

March 30th, 2015 by

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.


5 Reasons Why Periscope and Meerkat Matter to PR Pros

March 27th, 2015 by

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.

facebook publishing

How Facebook’s News Hosting Deal Could Impact PR

March 24th, 2015 by

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

visual storytelling

9 Visual Storytelling Tips for Social Media

March 23rd, 2015 by

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?


#Katch May Make Your Meerkat Strategy Easier

March 23rd, 2015 by

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.


5 Things Communicators Should Know About Facebook’s Messenger Updates

March 20th, 2015 by

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.


Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.