AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.
State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign.
Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves.
Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.
Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.
According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.
To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.
The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.
Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.
The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.