Social Media

PR Pros Need to Reevaluate Pinterest and Snapchat

March 2nd, 2015 by

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

Time for a Closer Look at Your Content

March 2nd, 2015 by

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

4 Twitter Mistakes That Can Cost You Followers

February 26th, 2015 by

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

3 Ways the FCC Net Neutrality Regulations Will Impact PR

February 26th, 2015 by

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

February 25th, 2015 by

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

3 Tips for Making Your Instagram Page Stand Out

February 24th, 2015 by

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

February 20th, 2015 by

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.

Infographic: Best Times to Post on Social Media

February 19th, 2015 by

The timing of a social media post can be just as important as its content. This infographic shares optimal posting times for various social media platforms.

Leaked Beyoncé Photos Put Beauty Brands in Harsh Glare

February 19th, 2015 by

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women.