It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.
Social Media & SEO
Social’s Silver Fox: Facebook Is Shedding Younger Users
February 12th, 2018 by Sophie MaerowitzFacebook woke up this morning to see another gray hair in the mirror. While Facebook’s popularity with younger users has been on the decline for some time, a new report from market-research firm eMarketer quantifies just how bad this year’s exodus will be. Facebook is set to shed about 2 million users under the age of 24 this year.
How Brands Are Gearing Up for the Winter Olympics
February 9th, 2018 by Samantha WoodThis weekend, one of the most-viewed sporting events in the world kicks off in PyeongChang, South Korea. But it’s not just athletes that will be strutting their stuff on the world’s biggest stage. For the brands that serve as official sponsors, the Winter Olympics provide a perfect opportunity to combine storytelling skills with the natural drama of international competition. Here’s a look at how some of those brands are leveraging the games, using everything from influencer marketing strategies to virtual reality experiences.
Twitter’s in the Black But Flat, While Snap’s in the Red But Surging
February 8th, 2018 by Jerry AsciertoTwitter delivered a profitable quarter for the first time in its history, beating Wall Street’s expectations with fourth-quarter net income of $91 million. But the cheery news was tempered by the fact that its user growth is stagnant, and even falling in the U.S. Meanwhile, in a tale of two platforms, Snapchat is still bleeding money, yet its user base, particularly among Gen Z, is on the ascent.
2 Styles of Short-Form Content Helping PwC Cut Through the Clutter
February 8th, 2018 by Chris SeymourBy turning to short-form video via channels like Snapchat and Instagram Stories, brands can capture—and keep—the precious attention of their target audience. “As social feeds continue to be overwhelmed by a never-ending influx of content, brand storytellers must embrace a less-is-more approach,” says PwC’s Larissa von Lockner.
Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?
February 7th, 2018 by Seth ArensteinKevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if… Continued
Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?
February 7th, 2018 by Seth ArensteinComedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?
Top Biz Influencers Go for Quality Over Quantity
February 6th, 2018 by Seth ArensteinAnother in our look back at social activity in 2017. Today we examine the most-engaged influencers in the businesspersons’ category.
DiGiorno Combines Facial Analytics With Social Listening to Get to Heart of Consumer Experience
February 6th, 2018 by Seth ArensteinDid you know 74% of Americans order a takeout pizza or a delivery pizza at least once a month? We didn’t either, but DiGiorno did. And it also knew from social listening that last year 80% of posts about delivery pizza were not positive. That led to a pizza party, er, experiment.
How Ally Bank Intercepted Super Bowl LII for #BrandBowl Win
February 5th, 2018 by Sophie MaerowitzTo many of us the Super Bowl is about advertising, not football. Twitter launched a competition for Super Bowl LII with just those people in mind. Its inaugural #BrandBowl pitted Super Bowl advertisers against each other in various categories looking at the highest engagement across a given industry while the game aired. One category, #Interception, looked solely at brands without a Super Bowl ad that drove high engagement. The #Interception award winner, Ally Bank, had to cut through the online noise generated by some of the nation’s largest brands.