Social Media

#X Marks the Spot for AT&T Campaign Against Texting While Driving

September 24th, 2014 by

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.

Recruiting the ‘Richmeister’ as Pitchman Backfires on State Farm

September 23rd, 2014 by

State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign.

4 Questions That Lead to a Successful SEO Strategy

September 22nd, 2014 by

Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves.

Social Media: Companies Wade Into the Talent Pool

September 22nd, 2014 by

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.

6 Best TED Talks for Communicators

September 19th, 2014 by

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.

Pew Study: Millennials Read More Books Than Older Generations

September 15th, 2014 by

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.

Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

September 15th, 2014 by

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.

Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply

September 15th, 2014 by

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.

8 Key Organizational Benefits of Having Social Employees

September 11th, 2014 by

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.

#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

September 10th, 2014 by

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.