Social Media


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Media Relations on Twitter: a Risk Worth Taking

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media. | MORE »

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Video: Dallas Lawrence on Crisis Management

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be. | MORE »

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Christine de la Huerta of RBB Public Relations Discusses Visual Storytelling

Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.  | MORE »

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Choosing the Right Tools to Build Your Social-Media Presence

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand. | MORE »

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How Twitter has Changed the PR Landscape

The micro-blogging service has had some profound changes on the PR and communications. Here’s how. | MORE »

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Editor’s Pick: Video of the Week (3/21)

No longer a pup. Twitter is celebrating its seventh birthday this week. This video, compliments of Twitter’s blog, features some of the milestones of the micro-blogging service. | MORE »

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‘March Madness’ Meets Social Media: Top Social-Media School Crowned

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue. | MORE »

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Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch. | MORE »

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To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.  | MORE »

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13 Tips for Effective Crisis Management

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »

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