Kevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if… Continued
Social Media & SEO
Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?
February 7th, 2018 by Seth ArensteinJim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?
February 7th, 2018 by Seth ArensteinComedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?
Top Biz Influencers Go for Quality Over Quantity
February 6th, 2018 by Seth ArensteinAnother in our look back at social activity in 2017. Today we examine the most-engaged influencers in the businesspersons’ category.
DiGiorno Combines Facial Analytics With Social Listening to Get to Heart of Consumer Experience
February 6th, 2018 by Seth ArensteinDid you know 74% of Americans order a takeout pizza or a delivery pizza at least once a month? We didn’t either, but DiGiorno did. And it also knew from social listening that last year 80% of posts about delivery pizza were not positive. That led to a pizza party, er, experiment.
How Ally Bank Intercepted Super Bowl LII for #BrandBowl Win
February 5th, 2018 by Sophie MaerowitzTo many of us the Super Bowl is about advertising, not football. Twitter launched a competition for Super Bowl LII with just those people in mind. Its inaugural #BrandBowl pitted Super Bowl advertisers against each other in various categories looking at the highest engagement across a given industry while the game aired. One category, #Interception, looked solely at brands without a Super Bowl ad that drove high engagement. The #Interception award winner, Ally Bank, had to cut through the online noise generated by some of the nation’s largest brands.
5 Communicators Give Their Take on the Decrease in Time Spent on Facebook
February 2nd, 2018 by Samantha WoodAt the start of 2018, Facebook CEO Mark Zuckerberg announced that big changes are coming to Facebook’s news feed—specifically, a de-emphasis of branded and publishers’ content in news feeds—and we’re already seeing the effects of some of those changes. PR News spoke with five communicators to see if the decrease in time spent on Facebook, and the company’s recent changes in its news feed algorithm, is cause for concern and augers a shift in their own content strategy.
Instagram (Finally) Allows Scheduling of Posts
January 31st, 2018 by Samantha WoodIn a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. You can’t schedule a post directly on the app, but you can schedule through one of Instagram’s partners, such as Hootsuite, Sprinklr or Sprout Social. The feature, announced yesterday, has long been on the wish list of social media managers looking to simplify content management on the platform, and is the latest in a series of updates being rolled out for the Instagram Graph API redesign.
Your Brand Can’t Afford a Super Bowl Ad? You Can Still Compete in Twitter’s #BrandBowl
January 30th, 2018 by Jerry AsciertoTwitter announced its first ever #BrandBowl, a competition that will award prizes to brands whose commercials are most often referenced on the platform during the game. But the awards aren’t dedicated only to those who can afford the astronomically priced ad space: One award category gives every brand a fighting chance.
McDonald’s Leads Brands in Average Monthly Number of Unique Photos on Instagram & Twitter
January 30th, 2018 by Seth ArensteinWe know brands and fans of brands take photos and post them on Instagram and Tweeter. So which brands find that their logos are pictured the most on those two visual platforms? Brandwatch looked at 100,000 brands to find out.
Follower Bots Exposed: How to Spot Fake Influencers
January 29th, 2018 by Samantha WoodThe practice of buying social media followers has been around nearly as long as social media itself. And it’s still unclear whether platforms like Twitter and Facebook are responsible for weeding out the fake accounts. So, how can a brand separate influencer fact from fiction?