Social Media & SEO

The practice of buying social media followers has been around nearly as long as social media itself. And it’s still unclear whether platforms like Twitter and Facebook are responsible for weeding out the fake accounts. So, how can a brand separate influencer fact from fiction?

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn… Continued

Snapchat’s coming redesign, which aims to court advertisers and make the interface easier to use (especially for the 35-and-above set) is currently being tested in the U.K., Australia and Canada. But so far, users in those countries have not been impressed, posting negative reviews on the App Store and tweeting complaints at Snap Inc.’s support handle.

Smart communicators are readying their social media plans for Facebook’s soon-to-come algorithmic shift. At PR News’ Social Media Summit Feb. 22-23 in Huntington Beach, CA, Jacque Marianno, digital strategies director at the American Heart Association and American Stroke Association will touch on the coming changes and discuss how there are still ways to make organic social content work. Marianno sat down with PR News to share how communicators can bolster organic reach and prepare for the changes to come.

In previous editions we presented wrap-ups of the most-engaged B2B and B2C brands ( PRN , January 9 and January 16, 2018). This week we offer a look at the nonprofits whose social posts attracted the most consumer engagement.

The growth curve for Instagram will creep up steadily, powered by growth in developing nations as governments invest in bandwidth and better mobile phone plans are offered, a new report from eMarketer says.

CEOs need to adapt to the times, a new report from Ruder Finn says. The modern CEO needs to be engaged and open to authentic communication, it says, and that includes social media. What the report calls high-performing CEOs are active across social media platforms, but are avoiding posting about current events, progressive issues and politics.

If your Instagram, Twitter or Facebook feed was a constant stream of images and video from the 2018 Women’s March this weekend, you were not alone. On the first anniversary of Trump’s inauguration, women (and men) took to the streets to protest the presidential administration and support fellow sisters at Women’s Marches across the country—and posted to social en masse. Marches were organized in nearly every major U.S. city from New York to Dallas.

Top communicators have pointed to video—where Facebook has made major investments in recent years—as the next best frontier of online advertising. While Facebook Live remains a popular and highly viewed feature for organic content, Facebook Watch seems to be the frontrunner for Facebook’s ad business. Here’s what we know so far about advertising on Watch.

YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content and addressing advertiser concerns.