Social Media


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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick. | MORE »

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The No. 1 Way to Avoid Typos

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes. | MORE »

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Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.  | MORE »

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Heed Murdoch’s Warning with These Facebook Alternatives

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality. | MORE »

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Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.  | MORE »

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Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.  | MORE »

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Hertz Links PR and Customer Service As Social Channels Grow

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service. | MORE »

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SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010. | MORE »

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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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