Winners: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community and Pfizer and GCI Health – Establishing a Voice for Fibromyalgia Patients on Facebook. Biosector 2… Continued
Winners: AT&T with FleishmanHillard – AT&T’s Social Newsroom and MasterCard – The MasterCard Engagement Bureau: Brand Publishing Around the World AT&T with FleishmanHillard – AT&T’s Social Newsroom From passive to active. From corporate to social.… Continued
Winner: Capitol Media Partners – Bowe Bergdahl’s Platoon Members Speak In May 2014, President Obama held a White House Rose Garden ceremony to celebrate a prisoner swap that brought home U.S. Army soldier Bowe Bergdahl,… Continued
Winner: U.S. Chamber of Commerce – Redesign or Bust: The Story of the U.S. Chamber of Commerce Website Redesign Representing the interests of more than 3 million businesses of every size and sector, the U.S.… Continued
Winner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued
Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued
Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued
As digital communications starts to eclipse traditional media channels, PR pros must learn a whole new set of disciplines in order to demonstrate their value.