Social Media

Tumblr Extends TV’s Reach Beyond the Tube

October 20th, 2014 by

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime.

Coca-Cola Stirs Up Its Communications Via World Cup

October 20th, 2014 by

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date.

Traditional PR Tools Retain Importance in the Digital Era

October 20th, 2014 by

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

Pre-Halloween Infographic: Skittles Tops List of Most Influential Candy Brands on Twitter

October 17th, 2014 by

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter.

Target’s ‘Halloween Hills’ Leverages Instagram to Engage Consumers

October 15th, 2014 by

Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone.

Embracing Social Media Shouldn’t Come at the Expense of Traditional PR

October 14th, 2014 by

The PRSA’s 2014 international conference wraps up on Tuesday afternoon. PR News spoke with the association’s leadership to get a sense of the multiple challenges facing communicators and where the PR industry goes from here.

PRSA Conference Report: On the Importance of Auditing Your Social Media Objectives

October 13th, 2014 by

If social media efforts are to flow to the top and bottom and lines, communicators first need to develop an auditing plan.

Digital PR Awards: Cause Marketing/CSR

October 13th, 2014 by

Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued

Digital PR Awards: Contest/Game

October 13th, 2014 by

Winner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing… Continued