Social Media


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Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

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With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools. | MORE »

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7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement. | MORE »

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CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students. | MORE »

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Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists. | MORE »

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Taking Sides: With Issues PR, The Medium Is the Message

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on. | MORE »

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Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups. | MORE »

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B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »

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Tip Sheet: Identifying and Nailing the Online Defamer

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action. | MORE »

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Customer Service and PR: How One Discipline Helps the Other

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company. | MORE »

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