Social Media

Less Is Not More

January 5th, 2015 by

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

Snapchat’s Coming Out Party

December 31st, 2014 by

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

4 of the Best PR Stories in 2014

December 31st, 2014 by

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

5 Rules for Creating Killer Content on Social Media

December 30th, 2014 by

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

December 30th, 2014 by

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far?

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

December 29th, 2014 by

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

Pinterest Set to Open Promoted Pins to All Advertisers

December 29th, 2014 by

On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.

Infographic: What Business Words Will Take off in 2015?

December 26th, 2014 by

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.

Infographic: Social Media’s Impact on Holiday Shopping

December 23rd, 2014 by

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.

Two New Arrows for Your Public Relations Quiver

December 22nd, 2014 by

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).