Social Media & SEO

An overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And while many organizations seek to resolve questions or complaints as quickly as possible, about a quarter of brands still take up to 24 hours to respond. Those are just two of the findings of a recent survey conducted by The Social Shake-Up Show and Lithium Technologies.

The latest and greatest usually is the rage at industry events such as last week’s Social Shake-Up Show in Atlanta. Beneath all the talk about social media, though, Shakers found top-flight influencers urging them to mix social platforms with good, old-fashioned PR tactics. And at least one influencer believes the secret power of social media calls for brands to be social instead of pushing sales.

The influencer with the largest audience certainly has a leg up on the competition, yet there are other factors involved when generating consumer engagement. This week we examine Travel influencers and how they’ve fared in getting consumers to engage with the content on Facebook, Instagram and Twitter.

While some holdouts still believe digital is a passing fad, the latest digital advertising figures would seem to put such arguments to rest. In addition, media consumption figures may surprise you. Print isn’t dead yet.

Communicators shouldn’t underestimate the power of one-on-one customer support on Twitter to win praise for your brand. Delta Air Lines is a proven leader in the Twitter customer support space, so to aid brand communicators seeking to upgrade their one-on-one customer service, iSocialFanz CEO Brian Fanzo and PR News took a look at five of Delta’s white-glove customer support tactics.

Every communicator knows that in 2018, video is the king of content. And as the second largest search engine online, YouTube should be your top choice for posting branded video. But it’s not as simple as posting a few videos and hoping for the best. The most successful brand channels focus on using their video content to build up their brand.

Purchasing advertisements on your social platforms can be one of the best ways to reach and target new audiences. But how can communicators convince their leadership to loosen the purse strings for paid social ads, especially in a smaller company with a tighter budget? Your approach should take into consideration not only which ads will be the most cost effective, but also what type of content will resonate most on each platform to ensure you get the most bang for your buck.

For the first time in its 15 years of operation, Facebook has announced a major overhaul of its corporate structure, shifting leadership of several areas to form three new divisions. Here’s a breakdown of each new division’s primary function and leadership, and their potential implications for professional communicators.

Brian Fanzo, CEO of iSocialFanz, Work With The Coach CEO Nathan Pirtle, entrepreneur YesJulz and Snapchat pioneer Shonduras closed out the 2018 Social Shake-Up Show in Atlanta with a discussion about how influencer marketing partnerships can go wrong, and what it takes to make them worthwhile for all parties.

Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.