Social Media & SEO

PR News’ recently published Influencer Marketing Guidebook details the power of nano-influencers who are not traditional internet personalities but still wield influence online. And though these are average people who may be against using conventional marketing tactics in their internet communities, businesses can still find ways to work with nano-influencers without overstepping bounds. Here are five ways brands can leverage their nano-influencers.

More organizations are increasing their social media marketing dollars—though it remains a small part of the overall budget—while LinkedIn has become a more important part of the marketing mix, according to a recent survey conducted by the Social Shake-Up Show.

Snapchat has released two new features, one that allows users to video chat with up to 16 friends and another that provides the option to tag users in Stories. While Instagram already offers the latter feature, Snapchat has beat its chief rival to the video chat space…at least for now. One thing’s for sure: This arms race is far from over.

How do you grow an audience? In social media you post content to raise brand awareness. Kylie Cosmetics, Kylie Jenner’s company, writes its own rules. It increased the amount of content on its site by 1 percent from 2016 to 2017. It grew its audience 129%.

We know that we should eat healthier and exercise more, but the vast majority of us do not. New surveys show people lack trust in Facebook’s handling of their personal information. Does this mean they’ll no longer use it as much? And what does a reduction in trust mean for a brand? We tackle these and other questions.

Following a lengthy lashing in the press and the loss of $95 billion in market value over the last week, Facebook has taken steps to make it easier for users to control the privacy of their personal data. The platform rolled out redesigned security settings that allow users to control what personal information the social network and its third-party apps can store. Yet some data—such as records of the ads that users clicked on—will still be visible.

The world’s largest unboxing broadcast live on Facebook, a luxury hotel chain sharing its service values on Twitter, pancreatic cancer awareness spread through Instagram: these are just a few of the worthy social media campaigns spotlighted by the 2018 PR News’ Social Media Awards finalists. The winners of PR News’ Social Media Awards—which showcase the top social media campaigns and honor the individuals behind their success—are announced at an annual luncheon in New York City. This year, PR News’ Social Media Awards Luncheon will be held May 23, 2018 at The Yale Club.

It sometimes seems that brand communicators and marketers operate in silos within their companies. When it comes to social media, though, they appear to be reading from the same script. In 2017 the Consumer Electronics sector followed the pattern of other industry sectors by posting fewer pieces of social media content, but gaining more consumer engagement.

Several weeks ago we reported Statista’s survey of 10,000 U.S. adults 18-64 provided patterns concerning how the sexes made purchases. The differences between the sexes seemed small. This week we have another survey that shows the sexes indeed are shopping differently, at least when online devices are used. In addition, women are better bargain hunters than men.

A survey of some 2,000 Americans taken last week as the Facebook-Cambridge Analytica data breach story was ebbing reveals few surprises. The Reuters / IPSOS survey, however, emphasizes one aspect of the future for Facebook: trust in the company has been battered.