Social Media


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Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

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Why is #NationalPancakeDay Trending on Twitter?

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity. | MORE »

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Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity. | MORE »

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4 Tips for Improving Brand Outreach on Google

Here are some methods you can employ to enhance your messaging and grow your audience on Google. | MORE »

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Switching Channels: Social Media First Model Starting to Accelerate

As social media platforms move to the epicenter of marketing communications, brands and organizations of all stripes are starting to ramp up the amount of content and messaging catering to social channels. | MORE »

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Managing PR for Tourism Clients When Natural Disasters Strike

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors. | MORE »

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What’s Your Brand’s Second-Screen Strategy for the Oscars?

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry. | MORE »

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4 Common Mistakes PR Pros Make on Twitter

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. | MORE »

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5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

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Social Media Tips for Nonprofits and Associations

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association. | MORE »

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