Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.
Social Media & SEO
European Communicators Push Upbeat Approach to Virus PR
April 14th, 2020 by Vildana KurtovićIn certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.
Three Ways to Personalize Virtual Business Experiences
April 9th, 2020 by Melissa DiGianfilippoWith so many companies transitioning to online activities, standing out can become difficult. Making these virtual experiences fun, human, authentic and competitive can help companies maintain and attract new customers. In addition, companies can gather useful information about customers while displaying interest in the community. Customers likely will hold on to these memories well after these dark days are over.
‘The Daily Show’ with Dr. Fauci Garners Top Consumer Engagement on Facebook in March
April 7th, 2020 by Seth ArensteinWe asked our data partner Shareablee to provide information about the coronavirus-related posts that garnered the most consumer engagement on Facebook during March. The resulting list was full of interesting insights, including a post from “The Daily Show,” with guest Dr. Anthony Fauci, leading the pack.
What to Post On Social Media in a Global Crisis: 7 Communicators Weigh In
April 3rd, 2020 by Sophie MaerowitzIf you post a brand-focused, non-coronavirus update to your social media account, how will your audience take it?
During a recent webinar hosted by PRNEWS, communicators mulled over the question, many of them concerned that promoting goods or services, fundraising efforts or other non-coronavirus content would come across as tone-deaf. To help clear up questions about when, why and whether to post to social in an unforeseen digital environment, we asked seven communicators to offer their takes.
COVID-19 on Social Media: A Duo of Brand Triumphs and Misses
March 30th, 2020 by Sophie MaerowitzWhile social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their footing, putting out more nuanced messaging and recalibrating their responses when they don’t land as intended. Here’s a look at a health care organization and two name-brands that made waves on social around COVID in recent days.
Roundup: COVID Social Media Updates for Communicators to Watch
March 26th, 2020 by Sophie MaerowitzSocial media communicators require tools to ensure audiences are connected, supported, entertained and—perhaps most crucial amid the pandemic—receiving truthful, accurate health information. To meet these challenges, the major platforms have unrolled a number of features and hubs for COVID-related content. Here is a collection of what they’ve done pertinent to professional communicators and use cases for each platform’s offerings.
WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications
March 26th, 2020 by Erika BradburyIn just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.
How to Make Your Video and Social Video Events More Engaging
March 22nd, 2020 by Seth ArensteinWith so many communicators seeking to take physical events online, we asked PR pro and video specialist Doug Simon how to get started. We also asked how communicators can make their video and social video productions more engaging.
Four Easy Tips to Make Your Virtual Event Stand Out
March 20th, 2020 by Marisa HernandezYou’ve distributed messaging to staff regarding COVID-19. Sent emails to customers apologizing for canceling events and thanked those who RSVP-ed yes for their support. In addition, you’ve assured them the show will go on, just at a different date and possibly in the form of a virtual event. But how will you make your virtual event stand out, especially when there’s likely to be an unprecedented amount of them?