Social Media


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4 Ways Brands Can Keep a Lid on Facebook Spam

Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook. | MORE »

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Proving Business Value of Social Media No Longer an Impossible Dream

At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement. | MORE »

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LinkedIn Rolls Out Sponsored Updates Program

With the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out. | MORE »

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5 Steps to Managing a Crisis with Social Media

An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.  | MORE »

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Tips for PR to Start Wearing Green Eyeshades

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.  | MORE »

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When C-Level Execs’ Personal Beliefs Compromise The Brand

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision. | MORE »

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Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’

In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.  | MORE »

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Helping PR Pros Debunk Millennial Stereotypes And Dispel the Myths Character Count 65 Launching Your Agency Today?

At the same time we suffer from stereotypes in the eyes of our elders. Think about how intimidating it can be trying to prove yourself to someone who thinks you spend the better part of your day tweeting, texting and keeping up with the Kardashians. | MORE »

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Effective Storytelling in the Information Age: Infographic

Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience. | MORE »

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#Sharknado Eats Paid Media for Lunch

You may not be working with a brand name as catchy as “Sharknado,” but whatever the product or service, you can experiment with silly hashtags that may catch flight. | MORE »

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