Social Media

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

August 20th, 2015 by

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway Manages Its Worst-Case Scenario With a Single Tweet

August 19th, 2015 by

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

August 17th, 2015 by

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.

Tinder’s Tweets Take It Beyond Core Audience

August 13th, 2015 by

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?

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How to Increase Your Press Release ROI

August 13th, 2015 by

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

8 Tips for Boosting Your Snapchat Campaign

August 10th, 2015 by

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

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9 Instagram Dos and Don’ts from National Geographic

August 7th, 2015 by

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

8 Ways to Boost Your Brand’s Instagram Game

August 6th, 2015 by

Facebook’s photo-sharing app has a uniquely engaged audience who share, like and follow ravenously—as long as you put out content that moves them.

How to Rethink Social Media to Show Its True Business Value

August 6th, 2015 by

Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet.

Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

August 3rd, 2015 by

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.