Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.
Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.
Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.
As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.
Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet.
With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.