Social Media

Pitching

Twitter: Friend or Foe When Pitching Media?

September 29th, 2015 by

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

Party City Gets a Dressing-Down for Facebook Censorship

September 28th, 2015 by

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

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Go Beyond Social Media to Get Your Point Across

September 28th, 2015 by

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

September 28th, 2015 by

5 tips from FedEx about using Instagram to tell brand stories.

How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following

September 25th, 2015 by

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

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3 Tools and Techniques to Prove the Value of Social Media

September 24th, 2015 by

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

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What to Do When the Pope Plugs Your Brand? Stay the Course

September 24th, 2015 by

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.