Few things are spreading faster than fake news about coronavirus. In an uncharacteristic stance for it, Facebook has vowed to remove outrageous claims and cures and inform users when they’ve reached posts with bogus health information. Many believe Facebook and other platforms should be doing more.
Social Media & SEO
How Twitter Fleets Can Help You Communicate with Your Audience During COVID-19
May 4th, 2020 by Sadie SchabdachEven as organizations strengthen ties with their audiences during the pandemic, they will need a long-term engagement strategy that builds on that trust.
Brands Focus #NationalSuperheroDay on Real-Life Superheroes
April 28th, 2020 by Nicole SchumanBrands and individuals pivoted from honoring the traditional superheroes of Superman and Wonder Woman, to our everyday superheroes—doctors and nurses, grocery clerks, mail carriers, teachers and other essential workers on today’s National Superhero Day. The… Continued
NFL, Brands Test the Boundaries of Communication for Draft Day
April 23rd, 2020 by Nicole SchumanIn a world without professional sports, the National Football League will provide a reprieve to fans looking for live action with this week’s NFL draft. In what may be the most highly-anticipated COVID event to… Continued
How to Develop a Post-COVID-19 Digital Strategy Now
April 23rd, 2020 by Hana BieliauskasMany digital pros recommend making sure your content is not tone-deaf in this moment. That’s always good advice, of course. What’s critical, though, is understanding strategies behind when and how to engage appropriately and effectively. While planning digital efforts for tomorrow or even this week is not the way to go, you should be looking at longer range tactics and strategies.
Foodgod Urges Influencers to Post Judiciously, Stay Authentic
April 22nd, 2020 by Bobbie WindattInfluencers want to influence, but the pandemic might not be the best moment, unless you are a health care influencer, says restaurant and food influencer Jonathan Cheban, aka Foodgod. Instead, post judiciously, he says. In addition, he recommends influencers remain authentic and true to their brand, which always is good advice.
Earth Day 2020: Environmental Communications in Bloom
April 21st, 2020 by Sophie MaerowitzIn the decades since the environmental awareness holiday was launched, numerous organizations have tied the spring months to environmental sustainability and stewardship initiatives. Whether pledging to reduce an organization’s environmental impacts, investing in fossil fuel alternatives or teaching kids the importance of conservation, just about every kind of organization has an “in” on climate action. For inspiration, here are three Earth Day communications highlights.
How to Determine Whether TikTok is Right for Your Brand
April 15th, 2020 by Mark RenfreeShould your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.
European Communicators Push Upbeat Approach to Virus PR
April 14th, 2020 by Vildana KurtovićIn certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.
Three Ways to Personalize Virtual Business Experiences
April 9th, 2020 by Melissa DiGianfilippoWith so many companies transitioning to online activities, standing out can become difficult. Making these virtual experiences fun, human, authentic and competitive can help companies maintain and attract new customers. In addition, companies can gather useful information about customers while displaying interest in the community. Customers likely will hold on to these memories well after these dark days are over.