The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.
We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.
Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
Learning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?
The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.
Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.