Social Media


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Twitter Deal Puts Spotlight on Social Data Analytics

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed … | MORE »

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3 Brands Winning the Battle for Views on YouTube

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.  | MORE »

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Crisis Response Lessons Learned from the Boston Marathon Bombings

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media. | MORE »

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Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

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Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.  | MORE »

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The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

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4 Common Mistakes PR Pros Make on LinkedIn

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of? | MORE »

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5 Social Media Mistakes That Top PR Pros Always Avoid

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do. | MORE »

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Appealing to Millennials with a User-Generated Content Model

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media. | MORE »

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Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate. | MORE »

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