Social Media


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5 Social Media Mistakes That Top PR Pros Always Avoid

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do. | MORE »

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Appealing to Millennials with a User-Generated Content Model

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media. | MORE »

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Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate. | MORE »

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It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media. | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that. | MORE »

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5 Tips for Finding and Engaging With Influencers

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships. | MORE »

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From Russia to China and Back: Managing PR in an Unpredictable World

PR is global. You can’t predict what will happen around the world. But you can prepare. | MORE »

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Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago. | MORE »

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