Social Media & SEO

We get inside the head of Sierra Barter, social media manager at AAA Northeast, who will speak at The Social Shake-Up about creating great social media teams. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which is scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

Engaging content can not exist in a vacuum. It must respond to the times that created it, argues Thomas Gillespie, a PR pro fresh from an internship. In an age where politics, culture, entertainment and mass movements merge, PR pros must be quick, thorough and compassionate. They must lead the conversation, not react to it.

Casual Twitter scrollers may have noticed a tweet from Herman Cain, the now-deceased former C.E.O. and 2012 presidential candidate. The tweet linked to a new Trump campaign ad, discrediting Joe Biden. Needless to say, many Twitter users were shocked and confused at this attempt to raise Cain.  

This year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. Today, we hear from Jamie Lieberman, owner of Hashtag Legal, a law practice that specializes in digital media. As part of the Shake-Up, Jamie will be speaking on the elements that make for a successful social media policy.

PR pros know it’s a best practice to constantly monitor social and traditional media during a PR crisis. With the pandemic producing a flood of constantly changing news, communicators are wise to monitor constantly. Quick-changing stories this week seem to provide examples of the importance of 24/7 vigilance.

Today, we’re getting inside the head of Ashley Sasnett, digital strategist, digital strategy and web experiences at Equifax, who will be speaking on career paths in social media. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which will take place Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

Each August, PRNEWS celebrates the opening of universities and colleges. We continue that tradition despite pandemic-fueled uncertainty surrounding the status of the first semester. As a result, you might have expected US colleges to reduce their social content. In fact, Shareablee data shows schools bolstered their Instagram posting 8 percent vs the same period last year.

More than a decade after the advent of hashtags, trendjacking may be evolving into a longer-term play. In the wake of social unrest, brands have begun chiming in on issues unfolding over a course of weeks or months rather than days. Sophie Maerowitz looks at the evolution of trendjacking and visits with brands and organizations that are using the tactic to enhance awareness.

At this point, it looks like NFL training camps will begin on time next week. Several star players took to social media last weekend to lay out their grievances in public while attempting to appear like privileged millionaires. The tactic worked and the league agreed to cancel all pre-season games and test players for coronavirus daily in training camp. Here’s how they did it.

The social movement Black Lives Matter is one of several groups calling for an end to structural racism and promoting fair police treatment. A look at some of the movement’s hashtags offer lessons for coalitions in and out of the social advocacy sphere.