Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.
Social Media & SEO
6 Best TED Talks for Communicators
September 19th, 2014 byPew Study: Millennials Read More Books Than Older Generations
September 15th, 2014 byAccording to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.
Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17
September 15th, 2014 byTo participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.
Measure Twice, Cut Once? How About We Just Measure!
September 15th, 2014 by Diane SchwartzMeasurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued
Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply
September 15th, 2014 by PRNEWSThe most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.
8 Key Organizational Benefits of Having Social Employees
September 11th, 2014 by Steve GoldsteinMark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.
#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza
September 10th, 2014 by Matthew SchwartzThe Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.
PR Can Help Engage the Supply Chain
September 8th, 2014 by Mary BuhayPR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight.
NYPD Sends its Top Brass to Twitter School
September 3rd, 2014 by Matthew SchwartzFor brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.
Don’t Avoid Activists on Social Media, Join the Conversation
August 28th, 2014 by Richard BrownellWhen consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.