Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued
Social Media & SEO
Digital PR Awards: Contest/Game
October 13th, 2014 by Chris SeymourWinner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing… Continued
Digital PR Awards: Digital Marketing Campaign ($100K and under)
October 13th, 2014 by Chris SeymourWinner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement out of the Water Secret, along with Marina Maher Communications, worked with 64-year-old swimmer Diana Nyad and her team to document an unprecedented… Continued
Digital PR Awards: Digital Marketing Campaign ($200K – 500K)
October 13th, 2014 by Chris SeymourWinner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that… Continued
Digital PR Awards: Digital Marketing Campaign ($500K +)
October 13th, 2014 by Chris SeymourWinner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for… Continued
Digital PR Awards: Digital PR Campaign – General Excellence
October 13th, 2014 by Chris SeymourWinners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued
Digital PR Awards: Employee Communications Online
October 13th, 2014 by Chris SeymourWinner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued
Digital PR Awards: Influencer Communications
October 13th, 2014 by Chris SeymourWinner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast… Continued
Digital PR Awards: Listening Campaign
October 13th, 2014 by Chris SeymourWinner: Makovsky – Harnessing “Modern Market Research” A social intelligence program informing Sprint’s 4G LTE Network Communications In the summer of 2013, Sprint approached Makovsky to develop a complex and hyper-focused social intelligence program to… Continued
Digital PR Awards: Location-based Digital Campaign
October 13th, 2014 by Chris SeymourWinner: Adobe Create Now Tour for use of Facebook Custom Audiences In the spring of 2013, Adobe reinvented itself as a leading solution for creatives with the announcement of the Adobe Creative Cloud. This solution… Continued