Social Media

Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

March 28th, 2011 by

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

Charting the Industry: Top 100 Brands Fumble on Facebook

March 21st, 2011 by

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

March 21st, 2011 by

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.

Want to Make a Living Record of Your Organization’s Insights? Think Inward

March 14th, 2011 by

An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts.

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

March 14th, 2011 by

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

March 14th, 2011 by

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

How to Punch Up Your Social Media Copy

March 7th, 2011 by

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore.

Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

March 7th, 2011 by

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.

Quick Study: Latinos Loyal to Committed Companies; Site Traffic Dips; Big Brands Underuse Facebook, While Locals Love It

February 28th, 2011 by

â–¶ Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services… Continued

How to ID and Respond to Social Media Red Flags

February 28th, 2011 by

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.