Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.
While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.
Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability MessageMarch 21st, 2011 by Bill Miltenberg
Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.
An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts.
While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.
The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.
Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the MilitaryMarch 7th, 2011 by PR News
The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.
Quick Study: Latinos Loyal to Committed Companies; Site Traffic Dips; Big Brands Underuse Facebook, While Locals Love ItFebruary 28th, 2011 by PR News
â–¶ Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services… Continued