The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.
Social Media & SEO
Shooting for Brand Lift via March Madness
March 30th, 2015 by PRNEWSThe 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.
The Week in PR: March 30, 2015
March 30th, 2015 by PRNEWSMcDonald’s seeks ‘Moments of Joy as sales’ slump.
Picture This: Retailers Flock to Instagram
March 30th, 2015 by PRNEWSBrands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.
#Katch May Make Your Meerkat Strategy Easier
March 23rd, 2015 by Matthew SchwartzAs with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.
Leaked FTC Report Reveals How Google Altered Search Results
March 20th, 2015 by Richard BrownellA previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.
Does Your Post Pass the Elevator Test?
March 18th, 2015 by Steve GoldsteinWe all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]
Does Your Post Pass the Elevator Test?
March 18th, 2015 by Steve GoldsteinWe all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in… Continued
3 PR Lessons From Starbucks’ #RaceTogether Campaign
March 18th, 2015 by Matthew SchwartzWhile some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
Snapchat Shows (Again) Why Brands Need to Be On Its Platform
March 16th, 2015 by Richard BrownellThe Snapchat social media platform has grown to become a major player in the content distribution game.