Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
Social Media & SEO
Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret
April 8th, 2015 by Matthew SchwartzLane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.
Telecoms Use Promos to Grow Social, Biz
April 6th, 2015 by PR News EditorsTelecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.
How to Get Your Brand Started on Instagram [Infographic]
April 1st, 2015 by Richard BrownellThis infographic demonstrates in a few simple steps how to get your brand set up on Instagram.
6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor
April 1st, 2015 by Steve GoldsteinSome brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day.
3 PR Lessons From Jay Z’s Tidal Launch
March 31st, 2015 by Matthew SchwartzJay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.
Are You Engaged in Reverse Mentoring?
March 30th, 2015 by Diane SchwartzAll the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself? The truth is, you… Continued
Using Inventive Messages to Inspire Young People
March 30th, 2015 by PRNEWSThe cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.
Shooting for Brand Lift via March Madness
March 30th, 2015 by PRNEWSThe 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.
The Week in PR: March 30, 2015
March 30th, 2015 by PRNEWSMcDonald’s seeks ‘Moments of Joy as sales’ slump.