2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company

Rachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability to anticipate and preempt client needs and questions, create unmatched confidence for both her internal teams and clients.

Colleagues and clients adore Saffitz– she is responsive and accessible; clear and thoughtful; creative and dedicated; professional and unwaveringly focused on “making it happen.” At Makovsky, she handles some of the most complex and demanding clients – meeting urgent deadlines, making them feel “taken care of,” and giving them complete confidence in the team’s ability to deliver. Clearly, Saffitz has invested and built relationships that are non-transactional; this accomplishment shines the spotlight on her success.

Saffitz is very outcome-oriented. Her team members have called her ability to read a situation and use these insights to organize the team “beyond description.” She is a go-to resource for creative social media strategies, and a leader in the development and execution of events and speaking engagements.

In addition, Saffitz is lauded as a mentor and manager for her junior colleagues. She strikes the balance between teacher, guide and advocate with aplomb, and multiple team members have blossomed with her support.