Social Media & SEO

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued