Research & Whitepapers

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Half of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.