Research & Whitepapers

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

â–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.