Research & Whitepapers

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All the Rage: Big Brands Must Deal With Mad Consumers

October 16th, 2012 by

86% of consumers think big businesses maximized profits at the expense of customers and communities.

Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

October 15th, 2012 by

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Coke Still No. 1 Brand, But Tech Giants Loom Large

October 11th, 2012 by

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

Coke Still No. 1 Brand, But Tech Giants Loom Large

October 11th, 2012 by

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

CEOs Say Digital Drives Revenue, with Mobile Out Front

October 10th, 2012 by

Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

CEOs Say Digital Drives Revenue, with Mobile Out Front

October 10th, 2012 by

Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.