86% of consumers think big businesses maximized profits at the expense of customers and communities.
Research & Whitepapers
Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns
October 15th, 2012 by Kenneth A. Lachlan, PhD and Patric R. SpenceTwo leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart
October 15th, 2012 by Bill MiltenbergA new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.
Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart
October 15th, 2012 by Bill MiltenbergA new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.
Coke Still No. 1 Brand, But Tech Giants Loom Large
October 11th, 2012 by Scott Van CampDespite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.
Coke Still No. 1 Brand, But Tech Giants Loom Large
October 11th, 2012 by Scott Van CampDespite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.
CEOs Say Digital Drives Revenue, with Mobile Out Front
October 10th, 2012 by Scott Van CampHalf of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
CEOs Say Digital Drives Revenue, with Mobile Out Front
October 10th, 2012 by Scott Van CampHalf of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
Is Your Organization Sitting On a Data Goldmine?
October 2nd, 2012 by Ford KanzlerSocial media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.
Is Your Organization Sitting On a Data Goldmine?
October 2nd, 2012 by Ford KanzlerSocial media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.