PR Insiders


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Leveraging the Power of Social Media for Nonprofits

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits. | MORE »

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Creating High-Priority Content for Search Engines

Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found. | MORE »

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Socratic Method…Converting Smart Questions Into Effective Communications

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions. | MORE »

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What Managers Can Learn From the Experience of Recession

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business. | MORE »

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Developing Junior Staff Into Media Relations Experts

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? | MORE »

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Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises." | MORE »

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Risky Business: Agency Tackles Economic Realities Head-On

A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks. | MORE »

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Team Conan or Team Leno?

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations. | MORE »

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Coping with the Rise of the Fractured Communications Class

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite … | MORE »

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10 Reasons Why Letterman Will Survive His Crisis

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis. | MORE »

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