Advertisers are fed up with inconsistent reporting and lack of insights into the value of ad spending. This consistent complaint about ads extends to media coverage and social media. Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics. A former communications head at UBS Canada Graeme Harris argues industry needs to devise a meaningful measurement standard.
PR Insiders
Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches
March 28th, 2018 by GurandaIt is a given that the newsroom is changing. It is smaller and more diverse, for example. A new study from the Tow Center of Digital Journalism at Columbia University also points out that people who are skilled in data, analytics and platform-oriented operations have infiltrated newsrooms. We asked media relations professionals for tips about pitching to this more data-infused newsroom.
Data Analysts in the Newsroom: 6 Ways to Adapt Your Media Pitches
March 28th, 2018 by Seth ArensteinAmong the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued
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Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches
March 28th, 2018 by Seth ArensteinAmong the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly… Continued
4 Steps to Build Measurable Performance Solutions Using Internal Communications
March 23rd, 2018 by Mary Miller, Institute of PRStart with the premise that all business issues can be traced to a communications breakdown. If true, this means internal communications pros should be critical to fixing organizations’ business problems. Institute for PR Measurement Commission member Mary Miller describes how internal communicators can rise from producing outputs (company-wide emails, intranet content, e-newsletters, executive videos, etc.) to influencing measurable performance outcomes.
‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates
March 21st, 2018 by Seth ArensteinWe’ve seen it before but it never seems to lose its irony: A brand built on something turns out to be in short supply of it. The British arm of KFC recently ran out of chicken. Built on collecting and protecting sensitive financial data, Equifax turned out to be clueless when handling customers’ confidential information. And Facebook, which espouses “meaningful social interactions,” has leaders who have been slow to talk about its biggest crisis yet.
What Brand Communicators Could Learn at SXSW
March 19th, 2018 by David Wolpert, Bell HelicopterThere’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.
SXSW 2018: 5 Consumer Shifts Shaping 2020
March 15th, 2018 by Caitlin Angeloff, DocuSignAt SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.
Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging
March 14th, 2018 by Seth ArensteinWhat a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson… Continued
Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging
March 14th, 2018 by Seth ArensteinThere’s been no shortage of news in the past couple of days, much of it relating to messaging, brands and crisis management. It’s difficult to know where to start, though it’s hard to ignore the messaging that emanated from the ousting of Secretary of State Rex Tillerson. Other interesting messages and lessons came from Tillerson’s deputy, the SEC, United and Uber’s Bozoma Saint John.