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Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

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Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

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Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Add Some Conflict to Make Your PR Programs Pop

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok. | MORE »

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