PR Insiders

PR Insider: Using Content to Stay in Front of Your Audience

November 4th, 2014 by

How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.

PR Insider: TV Is Still Important in Your PR Plan

November 3rd, 2014 by

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.

Eric Waters

PR Insider: Top 7 Myths in Public Relations

October 30th, 2014 by

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.

PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

October 27th, 2014 by

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.

PR Insider: 5 Tips for Giving a Great Interview

October 20th, 2014 by

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.

William Mills Increases Awareness with Content Distribution

October 15th, 2014 by

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.

PR Insider: Corporate Communications and Civilian Safety

October 14th, 2014 by

There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.

PR Insider: More Fans Than Plans

October 6th, 2014 by

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out.

PR Insider: Face Time Matters

October 2nd, 2014 by

We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.

PR Insider: Navigating a Crisis in Public and Private Organizations

September 29th, 2014 by

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.