Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.
You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.
Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.
There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.
Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.