How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.
Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.