PR Insiders

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

PR Insider: The Changing Relationship Between Celebrities and Brands

December 13th, 2013 by

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

December 9th, 2013 by

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

PR Insider: Five Ways to Lose a Client…and Win Them Back

December 5th, 2013 by

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

November 12th, 2013 by

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

PR Insider: 5 Most Effective Techniques for Blogger Outreach

November 7th, 2013 by

Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.

PR Insider: Be A Change Agent, Not Just a PR Agent

October 15th, 2013 by

Here are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.

PR Insider: Executing The Largest Event Boston Has Ever Seen

October 10th, 2013 by

How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.

PR Insider: PR is Dead. Actually, Long Live PR!

October 8th, 2013 by

The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.

PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

October 3rd, 2013 by

All corporate executives have one thing in common; at some point, they or their company will screw up.