This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.
Here are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.
How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.
The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.