PR Insiders

PR Insider: How to Optimize Your Social Campaign with Facebook Ads

September 17th, 2013 by

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.

PR Insider: Redefining Success for PR Goes Beyond the Benjamins

September 12th, 2013 by

The real world, and perhaps a touch of maturity, eventually teaches all of us that making it offers more substance and less stuff. The same is true for us PR folk.

PR Insider: New Category, New Challenge, New Creativity

September 9th, 2013 by

Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.

PR Insider: 7 SEO Basics Every PR Pro Should Know

September 5th, 2013 by

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.

The Hype Machine

August 29th, 2013 by

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel.

This graphic illustrates both the methods and the reach the PetersGroup helped A Legacy of Giving achieve with its new messaging program.

Social Media and Public Relations Begin With Strategic Planning

August 22nd, 2013 by

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.

Things a New A.E. Should Not Assume About Client Relationships

August 20th, 2013 by

Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.

5 Reasons Brands Should Go Live

August 15th, 2013 by

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.

Be a Siren, Not a Car Alarm: When Less is More in PR

August 13th, 2013 by

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I

When Starting Your Own PR Shop, Sweat the Small Stuff

August 6th, 2013 by

When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice.