PR Insiders

PR Insider: The Intern Conundrum – To Pay or Not to Pay

September 22nd, 2014 by

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.

PR Insider: Building and Retaining an Agency Client Roster

September 18th, 2014 by

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.

PR Insider: Critical Questions To Ask When Planning PR Strategy

September 15th, 2014 by

Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy.

PR Insider: 7 Ways to Turn Event Insights into Media Coverage

September 11th, 2014 by

Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.

PR Insider: 8 Tips for Effective Crisis Planning

September 8th, 2014 by

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

PR Insider: 7 Types of Content Reporters Want in a Press Release

September 5th, 2014 by

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.

PR Insider: PR is the new SEO

September 5th, 2014 by

Here are some tips in including SEO in the content-driven communications strategy of a company.

PR Insider: Media Tours for Your Clients

August 25th, 2014 by

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.

PR Insider: Learning Effective Communications from Military Practices

August 18th, 2014 by

Civilian organizations and corporate brands can learn helpful tips from military communications practices.

PR Insider: How to Reach Reporters Outside the Newsroom

August 11th, 2014 by

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.