Here are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.
How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.
The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.
All corporate executives have one thing in common; at some point, they or their company will screw up.
In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.
As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.
Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.
Often, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite.
Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.