PR Insiders

PR Insider: How Social Are We Really?

January 21st, 2014 by

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.

PR Insider: Taming Twitter to Make it Work for You

January 17th, 2014 by

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.

PR Insider: What the UN and NGOs Can Learn from PR Pros

January 13th, 2014 by

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.

PR Insider: Five Transformational Trends Brands Need to Embrace in 2014

January 9th, 2014 by

Research suggests that people are seeking brands that give them more control over their own lives and partner with them to improve the future.

PR Insider: Taking Cues For Effective PR from the Parenting Handbook

January 6th, 2014 by

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.

PR Insider: Ask the Right Questions During a PR RFP

January 2nd, 2014 by

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Internal Communications In Periods of Rapid Growth

December 23rd, 2013 by

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.

PR Insider: Planning, Engaging and Improving for 2014

December 19th, 2013 by

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.