PR Insiders

The Hype Machine

August 29th, 2013 by

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel.

This graphic illustrates both the methods and the reach the PetersGroup helped A Legacy of Giving achieve with its new messaging program.

Social Media and Public Relations Begin With Strategic Planning

August 22nd, 2013 by

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.

Things a New A.E. Should Not Assume About Client Relationships

August 20th, 2013 by

Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.

5 Reasons Brands Should Go Live

August 15th, 2013 by

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.

Be a Siren, Not a Car Alarm: When Less is More in PR

August 13th, 2013 by

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I

When Starting Your Own PR Shop, Sweat the Small Stuff

August 6th, 2013 by

When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice.

Video Killed the Video Star: When Does Quantity Trump Quality?

August 1st, 2013 by

The multimedia floodgates are open, and for good reason. Audiences are eager for short, playable, sharable content, and the playing field of PR has evolved alongside it.

Colbaugh_Becca

Building a Global CSR Initiative, One Cinder Block at a Time

July 30th, 2013 by

I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.

Beyond Hearing: The Role of Listening in Communication Success

July 25th, 2013 by

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion.

How to Join the National Conversation

July 23rd, 2013 by

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.