PR Insiders

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Internal Communications In Periods of Rapid Growth

December 23rd, 2013 by

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.

PR Insider: Planning, Engaging and Improving for 2014

December 19th, 2013 by

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

PR Insider: The Changing Relationship Between Celebrities and Brands

December 13th, 2013 by

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

December 9th, 2013 by

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

PR Insider: Five Ways to Lose a Client…and Win Them Back

December 5th, 2013 by

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

November 12th, 2013 by

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

PR Insider: 5 Most Effective Techniques for Blogger Outreach

November 7th, 2013 by

Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.

PR Insider: Be A Change Agent, Not Just a PR Agent

October 15th, 2013 by

Here are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.