PR Insiders

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles.

While it’s possible to conduct business without ever meeting in-person with clients in certain cases, but we shouldn’t forget about the value of such interactions.

PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.