PR Insiders

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.