PR Insiders

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.

With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future?

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.