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4 Best Practices for Smarter Global Digital Communications

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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Skittles Caught in an Unforgiving Spotlight

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case. | MORE »

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Make Your Social Media Policy a Living Document

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies. | MORE »

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Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers. | MORE »

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24 PR Certainties for This Year—and Next Year

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them. | MORE »

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5 Tips for Communicating and Sharing Values for Strategic PR

Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch. | MORE »

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7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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