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The Art of the Polish: Seven Steps to Making Your PR Writing Shine

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work. | MORE »

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Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket. | MORE »

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Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket. | MORE »

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Why Now Is the Time to Become a Thought Leader

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences. | MORE »

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Why Now Is the Time to Become a Thought Leader

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences. | MORE »

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4 Lessons From the Long-Brewing Cochineal Crisis

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism. | MORE »

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4 Lessons From the Long-Brewing Cochineal Crisis

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism. | MORE »

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The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement. | MORE »

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The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement. | MORE »

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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results. | MORE »

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