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WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.
WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.
Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.
PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.
Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.
Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.
To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.
To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.
"Gather as much information about the audience as possible. Audience analysis is key to success."
-Julie Baron
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