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The Accidental Agency: A Retrospective of My Life in PR

by Kathleen Henson | 01/26/2012

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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The Accidental Agency: A Retrospective of My Life in PR

by Kathleen Henson | 01/26/2012

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

by Andrew Hindes | 01/23/2012

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

by Andrew Hindes | 01/23/2012

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

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PR Agencies Report 2011 Revenues to Top 2010 Figures

by PR News | 01/23/2012

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

by Gordon G. Andrew | 01/20/2012

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

by Gordon G. Andrew | 01/20/2012

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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How PR Can Feed the Data Journalism Pipeline

by Beth Monaghan | 01/17/2012

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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How PR Can Feed the Data Journalism Pipeline

by Beth Monaghan | 01/17/2012

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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Custom Content Usage Soars

by PR News | 01/09/2012

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012. | MORE »

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