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Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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4 Best Practices for Smarter Global Digital Communications

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale. | MORE »

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4 Best Practices for Smarter Global Digital Communications

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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Skittles Caught in an Unforgiving Spotlight

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case. | MORE »

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Make Your Social Media Policy a Living Document

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies. | MORE »

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Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers. | MORE »

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