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Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.
Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.
You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.
Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
"The formulation of a public relations strategy properly begins with listening, not talking."
-Leonard Saffir
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