There’s much value in studying PR in college. On the other hand, there are a lot of practical ins and outs about PR that students can miss. This is especially so when it comes to media relations, particularly when your instructors aren’t working media. Veteran PR pro and former journalist Arthur Solomon offers nine insights about PR that you might have missed in college.
PR Insiders
The 6 Must-Have Elements of a Comprehensive PR Plan
October 10th, 2019 by Sandra CoyleThe goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division.
9 Mistakes to Avoid When Writing a Professional Bio
October 9th, 2019 by Andrew HindesA professional bio is a bit like an auto club card, you may not need it very often, but when you do, you’ll be really glad you have one. All professionals and business leaders, from athletes to CFOs to pediatricians to DJs, should have at their disposal a few well-written paragraphs recounting career accomplishments. A brief bio is indispensable for use in social media profiles, websites, press releases, event programs, brochures, book jackets and more.
Launching an Ad Campaign: A Step-by-Step Method for PR
October 8th, 2019 by Mark PasetskyThe digital era is wonderful in many ways, though social media can sink a brand that runs a tone-deaf ad campaign quicker than you can say, ‘Why didn’t we have a PR pro at the table in the first place?’ Here are seven tips for PR pros to consider that will help brands avoid cultural missteps when they roll out ad campaigns.
How to Make Halloween Spooktacular for Your Brand
October 7th, 2019 by David WolpertYou think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.
The On-Camera Interview: A Step-by-Step Guide to Success
October 4th, 2019 by Maura FitzGeraldInterviews on television and social media videos are a fact of life for corporate executives. Yet many executives are fearful when reporters and cameras appear. Fear not. Maura FitzGerald of Vision 2.0 Communications provides a comprehensive review of what to say, how to say it and what to wear while you do.
MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation
October 3rd, 2019 by Nicole SchumanNo amount of money can ever bring a person back from death. And a settlement reached two years after a national tragedy might be too late to repair a consumer’s perception of a brand. While… Continued
MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation
October 3rd, 2019 by Nicole SchumanNo amount of money can ever bring a person back from death. And a settlement reached two years after a national tragedy might be too late to repair a consumer’s perception of a brand. While they will never be able to recover their loved ones, MGM Reso…
How the Tech Industry Can Survive the Techlash
October 2nd, 2019 by Alison McNallyThe public needs to know about the downsides of technology, of course. But it seems the media covers few technology stories that lack a bad actor or two. In this environment, it’s up to technology companies to communicate to the public that they can do the right thing, argues Alison McNally, FleishmanHillard’s tech sector lead for N. America.
2020 Entry Deadline Nears—Are You a Top Woman in PR? A Chat With Last Year’s Winner Adriana Arvizo
September 27th, 2019 by Sophie MaerowitzEach year, PRNEWS celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.