As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.
While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.
Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.
Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.
As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations.Here are several “play …
François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”