PR Insiders

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

PR Insider: 4 PR Tips to Pitch During Sweeps

February 26th, 2015 by

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

PR Insider: Keeping the Message Focused in a Crisis

February 23rd, 2015 by

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

PR Insider: The First 48 of Crisis Communication

February 9th, 2015 by

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

PR Insider: The Skill Every Communicator Needs in 2015

February 5th, 2015 by

Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.

PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

February 3rd, 2015 by

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.

PR Insider: How PR, Marketing & Sales Can Work Together

January 29th, 2015 by

PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.

PR Insider: Sticky Client Time and Money Issues

January 26th, 2015 by

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

PR Insider: Corporate Communications in a Collaborative Economy

January 22nd, 2015 by

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.

PR Insider: It’s Time for PR People to Think Like Start-Up People

January 15th, 2015 by

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.