In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?
The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.