PR Agencies

FACE-TO-FACE

5 Ways to Make the Most of an In-Person Briefing

August 11th, 2015 by

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

August 10th, 2015 by

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.

The Week in PR, August 3 – August 10

August 10th, 2015 by

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

August 3rd, 2015 by

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.

The Week in PR, July 27 – August 3

August 3rd, 2015 by

APCO’s new crisis management offering, best cities for PR specialists and PR Movers

PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

August 3rd, 2015 by

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.

How Agencies Helped ExxonMobil Excite Young Audiences About Engineering

July 31st, 2015 by

In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.

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55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

July 30th, 2015 by

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.

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Making the Move from Agency to In-House Communicator

July 29th, 2015 by

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.