The great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work.
Topics
3 Tips for PR Pros Getting Into Media Buying
August 21st, 2013 by Lucia DavisIn yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher, senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.
9 Words to Avoid Saying Today
August 21st, 2013 by Diane SchwartzWhen I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but I don’t know how.” I have made up that sentence for great effect (hopefully) to illustrate how uneducated one can […]
9 Words to Avoid Saying Today
August 21st, 2013 by Diane SchwartzWhen I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but… Continued
3 Brand Examples to Follow on Pinterest
August 20th, 2013 by Lucia DavisPinterest is a social media platform that can be difficult for brands to penetrate. Dominated by “DIY” and digital dream house wish lists, companies trying to break into the space need to be innovative. You can’t just pin a snapshot of your latest product and call it a day.
Things a New A.E. Should Not Assume About Client Relationships
August 20th, 2013 by Arthur Solomon, AcmeGood client relations are just as important as good results (often more so) in your quest to climb the agency ladder.
LinkedIn Looking to Expand Its Audience
August 19th, 2013 by Caysey WeltonWith social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out.
5 Media Relations Tips to Memorize During a Crisis
August 19th, 2013 by Lucia DavisCrises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.
LeanIn.org’s Promise
August 19th, 2013 by Tony SilberLate last week, Facebook COO Sheryl Sandberg’s foundation, LeanIn.org, got some negative media coverage. An editor from the organization posted a call on her Facebook page for unpaid interns. The criticism was immediate and furious. How could a non-profit dedicated to empowering women, and fighting the glass ceiling, engage in what many people say are […]
LeanIn.org’s Promise
August 19th, 2013 by Tony SilberLate last week, Facebook COO Sheryl Sandberg’s foundation, LeanIn.org, got some negative media coverage. An editor from the organization posted a call on her Facebook page for unpaid interns. The criticism was immediate and furious.… Continued