Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.
Topics
Avoid the ‘Snapchat’ Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled persistence. I’ve found in my career as a journalist […]
Avoid the ‘Snapchat’ Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued
Avoid the “Snapchat” Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled pers…
LeanIn.org Sidesteps Issue of Unpaid Labor and Blames Messenger
August 16th, 2013 by Steve GoldsteinIt’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”
5 Tips for PR Pros Starting Out on Instagram
August 16th, 2013 by Lucia DavisNot all social media platforms are created equal. Each one has its own unwritten rules and regulations.
Don’t Sell Shoes, Cars or Vacations? Your Brand Still Has Video-Ready Stories to Tell
August 15th, 2013 by Steve GoldsteinVideo is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.
5 Reasons Brands Should Go Live
August 15th, 2013 by George F. Snell IIIWhat do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.
4 Tips For Developing Dynamic Brand Stories
August 15th, 2013 by Caysey WeltonContent marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.
In a Media Age Where Most Everything Is a Gamble, CSR Remains a Safe Bet
August 14th, 2013 by Matthew SchwartzAmidst the turbulence in marketing communications, one area seems a fairly safe harbor for PR professionals: corporate social responsibility (CSR).