As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.
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PR Insider: Bridging the Gap Between Teachers and the Media
September 26th, 2013 by Anya Grottel-BrownOn the Art of Critical Listening
September 25th, 2013 by Tony SilberI was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood my meaning, and got it right, but wasn’t writing down or transcribing my words verbatim. The quote was an approximation, […]
On the Art of Critical Listening
September 25th, 2013 by Tony SilberI was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued
Helping CEOs to Help Themselves By Having A Social Media Presence
September 25th, 2013 by Lucia DavisThe dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.
Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes
September 24th, 2013 by Lucia DavisTo celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.
PR Insider: Comparing Skype Versus Google+ Hangout for Web Client Meetings
September 24th, 2013 by Christine HendersonVideo conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.
Where You Sit is What You See
September 24th, 2013 by Diane SchwartzI picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended. Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them. The very articulate Class of 2010 […]
Where You Sit is What You See
September 24th, 2013 by Diane SchwartzI picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended. Among the questions the prospective students asked of the alumni panel was whether the… Continued
Your Brand’s Identity and Mission Determines Your Social Media Strategy
September 23rd, 2013 by Caysey WeltonIt doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.
3 Tips for Pitching Stories to the Media That Will Never Go Out of Style
September 23rd, 2013 by Lucia DavisAn award-winning media relations expert gives three tips for getting journalists attention.