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Surprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting […]

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.

Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.