There are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued
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Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has that. So does Denzel Washington. Oprah Winfrey. Colin Powell does, and Ronald Reagan did too. One thing that struck me […]
Target Gives Shoppers a New Meaning for ‘Black Friday’
December 19th, 2013 by Caysey WeltonBad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.
Are You a ‘So What’ PR Writer?
December 19th, 2013 by Richard BrownellAs communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
Facebook’s New Video Ads Could Be a Tightrope Walk for Communicators
December 18th, 2013 by Caysey WeltonAs Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.
Check Out How Facebook Just Made CSR and Cause-Based Communications Easier
December 17th, 2013 by Matthew SchwartzNonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.
It’s Google’s World—PR Just Lives in It
December 17th, 2013 byWith the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.
PR Insider: American Airlines Offers a Lesson in Social Media
December 16th, 2013 by Ronell SmithAirlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Will Insurance Company Media Blitz Bring Good ROI?
December 16th, 2013 by Richard BrownellThe recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.
Beyonce’s December Surprise is Public Relations Masterpiece and Lesson in the Halo Effect
December 16th, 2013 by Diane SchwartzSurprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting […]