Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?
Topics
Cracking Content Marketing: The Communicators’ Role in Content Creation
February 5th, 2014 byDeveloping an Effective Social Media Measurement Strategy
February 5th, 2014 by Richard BrownellDon’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
How to Create a Worthy Press Release
February 4th, 2014 by Richard BrownellHere are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.
Your Most Credible Spokespeople Are Hiding in Plain Sight
February 4th, 2014 by Matthew SchwartzOne of the more intriguing facets of the 2014 Edelman Trust Barometer concerns the credibility of spokespeople for companies and organizations. The trend lines bear watching for PR executives and communicators looking to both personalize the face of their brand and improve employee relations The 2014 Edelman Trust Barometer online survey sampled 27,000 general population […]
Did Post-Super Bowl PR Campaign Backfire on Esurance?
February 3rd, 2014 by Matthew SchwartzEsurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.
PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive
February 3rd, 2014 by Anne Bahr ThompsonBrand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.
On Leadership: Things a Great Boss Always Does
February 3rd, 2014 byWe polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.
Big Data: The Most Powerful PR Tool That Communicators Are Not Using
February 3rd, 2014 by John RoderickIn terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
Everything You Need to Know About IT Executives
February 3rd, 2014 by Howard SholkinIn the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.
Social and Mobile Channels Provide New Wheels for Your Media Tours
February 3rd, 2014 by PRNEWSMobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.