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Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.

Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.

One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners.

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?